STATUS QUO ANALYSIS
EVALUATION AND DOCUMENTATION
TARGET AUDIENCE DEFINITION
CORPORATE DESIGN STRATEGY
Have you analysed your competitors accurately?
Is your product idea a good fit with your brand?
Are you keeping a careful eye on all the relevant target groups and market segments?
If these and other such questions are still open, we ought to put our heads together and think about your product strategy – so that we can build your success for the long term.
DESIGN THINKING WORKSHOPS
Have all innovation options really been exhausted?
Can new ideas be transferred from other sectors?
Which functionalities could set the product apart and create a USP?
Don’t leave any potential unexploited – we’ll help you on your way to a better product.
USER INTERFACE DESIGN
COLOUR & MATERIAL
SURFACE DESIGN 2D/3D
CORPORATE DESIGN GUIDELINES
USER EXPERIENCE PROTOTYPES
Have the emotional design features that are relevant to the brand been defined correctly?
Have you exhausted all the options for optimising usability?
Are the interface design and user experiencea good fit with the brand message?
We can deliver the answers – successful brand design has to be developed from the inside out.
Pearl Creative – product design and design strategy
There’s much more to successful product design than giving something an outer form; it is the result of all sorts of prior analyses and strategic decisions. In particular, Pearl Creative sees strategic brand positioning as the key to success, which is why the design agency has made developing the brand positioning of both the client and their products one of its main areas of focus – including corporate design analysis and corporate design development. Pearl Creative’s preferred tool for developing the product and brand strategy is the brand workshop, in the course of which both the brand’s target market and its current and future positioning are examined and strategically defined. Only then does work actually start on the product design, the user interface design or the development of the user experience.
Innovations – design and technology
It goes without saying that Pearl Creative uses state-of-the-art tools for its development and design work. For us, using 3D CAD software to visualise the 3D industrial design during a product development is just as much part of our day-to-day work as constructing models and prototypes of a design for presentation and verification purposes. But the brand and user-centred design aren’t our only priorities; Pearl Creative’s strengths include innovation consulting and innovation implementation as well. The same goes for the special aspects involved in GUI design, UI design, UX design and interface design in general. The Ludwigsburg design agency Pearl Creative develops differentiation strategies based on formal and technological innovations that transfer innovation trends from a wide range of different industries and sectors.