Teaser_alfi_coffeemotion_1656x544_04

PROJECT
coffeeMotion Manual Coffee Maker

CLIENT
Alfi

YEAR
2015

DIMENSIONS
Ø 10.5 × 32.5 cm, capacity: 1l

Strategy

DRIP-BREWED COFFEE 4.0


Hand-filtered drip-brew coffee is very much on trend right now. The tools used by new fans of this particular form of coffee enjoyment are not only very different to their traditional predecessors in terms of aesthetics and function, they meet exacting modern taste requirements too. Making coffee becomes a ritual to be celebrated – a process our strategy aims to visualise.

Innovation

FRESH AND WARM FOR HOURS ON END


The jug is made of borosilicate glass, thus making every stage of the brewing process visible. Thanks to its double walls, the jug keeps the coffee hot for up to three hours. Instead of a conventional paper filter, it is equipped with a specially developed stainless steel filter with microperforations for a perfect, full-bodied taste. Used together with the double-walled glasMotion glasses – another of our designs – the jug thus ensures an unbroken chain that preserves the flavour and warmth of the coffee.

Big_alfi_coffeemotion_544x544_07

Design

STRIKING AND TRANSPARENT<


The elegant cylindrical shape provides connoisseurs of this rediscovered coffee culture with a contemporary and distinctive tool that turns preparing coffee into a visual experience. Materials like borosilicate glass, stainless steel and silicone underline the premium character of the jug, which blends in perfectly with modern tableware. The design and function of the matching double-walled glass cups from the glasMotion line add the finishing touches to the coffee event.

Teaser_alfi_coffeemotion_1100x544_01

SIMILAR PROJECTS