Strategy
INDIVIDUALISATION INCLUDED
Premium drinking bottles are usually very personal products and should be as unmistakable as possible. As a result, there is a strong desire for permanent individualisation in the form of colours and motifs. In addition, motifs provide an opportunity to vary the appearance of the product and offer customers highly distinctive options.
Innovation
SPECIAL PRINTING TECHNIQUE FOR MOTIFS AND COLOURS
Instead of bought-in, adhesive motifs, Alfi uses a new special printing technique to apply a durable, scratchproof and dishwasher-safe coating to the bottles before they leave the factory. This ensures a consistent identity at both brand and product level while nevertheless permitting a high degree of individualisation.
Design
DIFFERENTIATION FROM COMPETITORS
The decorative motifs we developed specially for the elementBottle enable the product to set itself apart from its competitors even more convincingly. The themes enable customers to choose from a wide variety of motifs and colours to suit their personal preferences. It goes without saying that careful consideration was given to the economic and technical feasibility of the motifs, which we created in collaboration with a textile designer.
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