PROJECT
IsoBag Shopper Cool Bag
CLIENT
Alfi
YEAR
2015
DIMENSIONS
50 × 18 × 37 cm
AWARDS
Focus Open Silver 2015
Strategy
TWICE THE SPACE FOR THE SAME VOLUME
Shopping bags have a tendency not to be big enough in an emergency. Although that’s a problem that can’t be solved completely, it can at least be alleviated – with a bag that can double its volume when necessary without becoming unmanageable.
Innovation
ADDED VALUE WITH A CHILL FACTOR
Our solution is based on the bag-in-bag principle and consists of an outer and inner bag. If additional storage space is needed for spontaneous purchases, all the user has to do is separate the shopper into two individual bags. While the outer bag is light and robust, the inner bag has a practical additional function: it is insulated to keep its contents cool.
Design
INTELLIGENT DOUBLE BENEFIT
The two bags are designed to look perfectly autonomous when used separately but add up to a consistent whole when combined. Thanks to their soft straps and padded handles, they are comfortable to carry even when full. A separate zipped compartment on the outside provides convenient storage for keys, money and notebooks. Fresh colours turn the double shopper into a stylish product with high utility value.
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