Teaser_alfi_smasher_1656x544-01

PROJECT
Smasher Vacuum Jug

CLIENT
Alfi

YEAR
2007

DIMENSIONS
Ø 12.8 × 28 cm, capacity: 2l

Strategy

NOT JUST FOR COFFEE MORNINGS


As a rule, vacuum jugs for coffee are created for broad target audiences and user groups – which means the design has to make compromises. Smasher is different: because it is aimed at men, it can afford to develop its own, thoroughly polarising design language.

Design

ROBUST, MASCULINE, EMOTIONAL


With its very powerful, fuss-free and masculine looks, Smasher is more like a canister than a thermos jug. At the same time, it displays a certain tongue-in-cheek humour: the lid is like a fuel tank cap, the handle looks like a tool and the ribbing round its circumference is evocative of an oil barrel. Besides looking robust, the jug is virtually indestructible and totally suitable for outdoor use.

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