Teaser_beurer_mg204-mg254-shiatsu-massage_1656x544-01

PROJECT
MG204 & MG254 Shiatsu Massage Seat Toppers

CLIENT
Beurer

YEAR
2013

DIMENSIONS
MG204: backrest 82 × 43 cm, seat 38 × 39 cm
MG254: MG254: backrest 69 × 40 cm, seat 38 × 41 cm

Strategy

RELAXATION SITTING DOWN


Asian shiatsu massage promotes relaxation and is traditionally performed using the fingers, thumbs and palms. Beurer picks up on this massage technique, integrates it into special seat toppers in the form of rotating massage heads and combines it with selectable heating and light functions. The massage toppers are to blend in with the domestic surroundings rather than emulating the car seat charm otherwise typical of such products.

Design

UNDERSTATED AND SERIOUS


The simple, organic look we developed visualises relaxation, regeneration and wellbeing – and keeps the technology firmly in the background. Both entry-level models are compatible with a home setting and invite their owners to sit back and relax. The graphic accentuation of the spine and head zones alludes to the most sensitive areas. Our design concept also integrates brand-specific features and uses a subtle mix of basic and accent colours.

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