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PROJECT
StylePro HC50 Hair Dryer

CLIENT
Beurer

YEAR
2015

DIMENSIONS
28 × 30 × 8,6 cm

STRATEGY
CONFIDENCE VIA PROFESSIONAL GOOD LOOKS

Hairstyling tools score points for high performance and being kind to the hair. In the same way, every detail of the design has to reconcile a professional look and feel with the latest colour trends and finishes.

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INNOVATION
ADJUSTABLE OUTPUT

Three heat and two speed settings give the user maximum scope for adapting the output to his or her hair type. The Triple Ionic Function is combined with a protection function that prevents overheating and colour fading.

DESIGN
ERGONOMIC AND TRENDY

The hair dryer’s ergonomic design echoes that of professional appliances, with a handle that joins the body at a right angle to permit versatile handling. The Y-shaped line and matt black finish of the housing reinforce the professional character, copper-coloured accents cater to current preferences and the typography clearly reflects the hair dryer’s positioning as a beauty product.

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