Teaser_beurer_stylepro-hc80_1656x544-01

PROJECT
StylePro HC80 Hair Dryer

CLIENT
Beurer

YEAR
2015

DIMENSIONS
28 × 30 × 9 cm


 

Strategy

TOP PERFORMANCE FOR PROFESSIONALS


This hair dryer is conceived as a professional tool. Accordingly, it delivers a top-quality performance that can be adapted to the requirements of individual hair types. At the same time, its appearance has to communicate reliability and identify the product as an on-trend option within the beauty segment.

Teaser_beurer_stylepro-hc80_1100x544-02

Innovation

DESIGNED TO LAST


With an output of 2.200 watts, the appliance dries the hair quickly thanks to an extremely efficient and durable motor. The hair dryer has two speeds and three heat settings. The protection function prevents the hair from overheating and colour fading.

Design

PREMIUM FINISHES


Our design approach differentiates the housing into three elements: the SoftTouch handle that joins the body at a right angle and merges with the lower section of the blower unit. The upper shell that appears to hover above the metal core – a principle that picks up on and reinterprets the very latest elements in car design. And finally, the matt metal applications on the shell and rings surrounding the inlet and outlet, which create a very upscale, professional and on-trend look designed to appeal to the fashion-conscious target audience.

Teaser_beurer_stylepro-hc80_1100x544-04

SIMILAR PROJECTS