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PROJECT
Tassimo JOY

CLIENT
Bosch

YEAR
2012

DIMENSIONS
289 × 289 × 289 mm
, 1,4l water tank

 

STRATEGY
SO MUCH MORE THAN JUST COFFEE

The convenient capsule machine is extremely versatile and can be used by the entire family. Based on the tried-and-tested technical concept of the predecessor model, it produces not just coffee but a wide range of other hot beverages as well.

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INNOVATION
CONVENIENT AND STRAIGHTFORWARD

Despite its small dimensions, the capsule machine integrates numerous user-friendly features such as a height-adjustable cup stand with a big drip tray. Simple usage was a top priority – both for the height-adjustment function and the procedure for filling the water tank. The latter is equipped with a practical integrated carrying handle and dust cover for easy and convenient handling.

 

DESIGN
INTUITIVE USAGE CONCEPT

The design concept clearly differentiates the individual zones of the machine into the cup stand, brewing unit and control area, which includes the status indicator and the big, round start/stop button. The arrangement of the individual control elements is based on the tried-and-tested Tassimo principle and ensures a high degree of brand recognition. The domed surfaces of the housing give the appliance a distinctly modern look. JOY thus heralds a new direction for the design of the Tassimo machines.

VIDEO

BOSCH HOME

 

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