PROJECT
Fill&Go Water Filter Bottle
CLIENT
BRITA
YEAR
2012
DIMENSIONS
220 × Ø 72 mm, capacity: 0.6l
AWARDS
Good Design Award 2013
IF Design Award 2014
Red Dot Design Award 2014
Strategy
WATER AT HOME AND ON THE GO
The Fill&Go filter bottle is the first member of a new family of lifestyle products from manufacturer Brita. It is the first-ever solution to provide water filtration “to go”. The bottle is ideal for travelling, work or sport but is equally suitable for home use. With Fill&Go, Brita is establishing a new, fast-growing market segment.
Design
NEW FILTRATION TECHNOLOGY, NEW PROPORTIONS
Unlike classic filter jugs with their longer flow times, the bottle uses innovative technology in the form of a new, disc-shaped filter that does not filter the water until it is drunk. The integrated spout can also be fitted with a straw.
Innovation
SPORTY AND DYNAMIC
Because the design has neither masculine nor feminine overtones, it appeals to a broad audience. The clear bottle and pure white lid stand for hygiene and pure water, while the jaunty coloured line provides visual and tactile accentuation. The same colour is used for the underside of the filter holder, thus identifying the key functional areas.
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