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PROJECT
Brita Fun Water Filter

CLIENT
BRITA

YEAR
2016

DIMENSIONS
160 × 70 × 240 mm


AWARDS
Red Dot Design Award 2016

STRATEGY
PODUCT DESIGN FOR NEW TARGET GROUPS

Brita is the synonym for high-performance water filters that remove limescale, harmful substances and other impurities that have an adverse affect on taste. Hitherto mainly aimed at larger households, Brita is now explicitly addressing singles and couples with a more compact filter concept.

INNOVATION
NEW HANDLING, TRIED-AND-TESTED PRINCIPLE

Two aspects characterise the new water filter: its optimised handling and slender dimensions. As a result, the filter takes up less space and fits easily into any refrigerator – due in part to the fact that the handle has been replaced with an ergonomic recessed grip. Despite its compactness, the filter uses the standard filter cartridges with replacement reminder and is equipped with an easy-to-use “Swing Opener” lid.

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DESIGN
DISTINCTIVE DESIGN

While its clear, even understated design language differs from that of its relatives, the filter nevertheless makes a thoroughly modern impression thanks to its bright colours and soft, friendly shapes. Alternating glossy and matt areas add a touch of subtle but lively variety to the look and feel of the surfaces. Icons in the funnel help the user measure the right amount of water for the required number of glasses or cups.

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