»BRITA has decided to designate a lead product design agency to ensure the consistent implementation of a uniform product language. Besides a constant dialogue about the challenges facing the company, trust-based collaboration is key to the success of BRITA design.«


Benjamin Schöpfer, Innovation & Design / BRITA GmbH

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LEAD AGENCY FOR BRITA
THE PRODUCT AND THE STRATEGY

 

Ever since becoming Brita’s lead agency for product design in 2014, we have been defining the brand strategyat product level in close collaboration with the company’s internal design management. The guidelines we devised are designed to support the targeted evolution of Brita’s corporate design and provide a benchmarkfor future developments.Our debut assignment for Brita goes by the name of Fill&Go – an innovative drinking bottle that has been honoured by prestigious design institutions such as the iF, Red Dot and Good Design awards. Since 2013, we have been intensely involved in the development of products for various business divisions and are actively involved with product management at various levels, including audience-specific product design and strategic range extensions.

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