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PROJECT
Pressure Reducing Valves Series 684

CLIENT
Goetze Armaturen

YEAR
2014

DIMENSIONS
153-340 × 68-136 mm


STRATEGY
BRANDED DESIGN FOR PURE TECHNOLOGY

Creation of an authentic brand for purely technical products, thus ensuring a consistent corporate design, recognition and differentiation within the plant construction sector. Development and definition of a clear strategy for the corporate design and product range. Initial implementation of the guidelines on the basis of the pressure-reducing components.

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INNOVATION
TOOL-FREE HANDLING

Standardisation of previously diverse adjustment options (knobs, levers, socket wrenches) into a striking butterfly cap that can be opened with tools or by hand. This unique solution underlines the family character, ensures recognition and is a patentable design element.

DESIGN
GETTING A GRIP ON BRAND IDENTITY

A strong brand identity thanks to recurring design elements – particularly important in the heterogeneous environment of the plant construction sector. The technical design language visualises the high quality and functionality of the products.

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