Teaser_kaercher_hd_middleclass_1656x544-01

PROJECT
Professional HD Middle Class 9/20
Cold-Water High-Pressure Cleaner

CLIENT
Kärcher GmbH & Co. KG

YEAR
2005

DIMENSIONS
467 × 407 × 1010 mm


AWARDS
Focus KnowHow Award 2005
Red Dot Design Award 2006

STRATEGY
UPDATE FOR A SUCCESS STORY

The new edition of the well-established high-pressure cleaner is to secure the product’s leading position in the professional market for the long term. The optimisation and new integration of useful features specially geared towards professional applications is essential to this strategy. A convincing professional product has a long lifecycle. Accordingly, the design needs to be self-confident, level-headed and enduring.

Teaser_kaercher_hd_middleclass_1100x544-07

INNOVATION
DETAILS FOR PROFESSIONAL USERS

Besides its improved performance and more differentiated feature levels, the series of models also provides an abundance of new handling details that make the professional machines easier and safer to use. They include a robust pull-out handle, integrated moulded grips, a tilting aid and two bottle holders for detergents on the back.

DESIGN
MODERNISATION OF AN ARCHETYPE

The product is the quintessential Kärcher. The multi-award-winning design set benchmarks for an entire genre of appliances. This archetypal relevance served as the framework for the current version and the new design concept, which is both contemporary and integrative yet nevertheless enduring. The design visualises the machine’s efficiency without flaunting its muscle power; it remains serious, conveys reliability and promises straightforward usability.

Big_kaercher_hd_middleclass_544x544-04

SIMILAR PROJECTS