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PROJECT
HD Trigger Gun 160Q & Multi Power Jet

CLIENT
Kärcher GmbH & Co. KG

YEAR
2010

DIMENSIONS
Gun 500 × 165 × 40 mm
Jet 500 × 60 × 60 mm

Strategy

FROM ACCESSORY TO BRAND TOOL


Pressure washers aren’t fit for purpose without the right lance. At the same time, this tool serves as the interface with the user, who often works with it for hours on end and can thus literally feel the quality of the product. In order to reflect this key role, the 160Q trigger gun receives more attention and is transformed from an unappreciated accessory into a brand ambassador with its own product identity.

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Innovation

AN EYE FOR DETAIL


Strong focus on ergonomics and functionality in the details, for example the “soft grip” properties of the handle, result in considerable handling benefits. A new, specially developed quick connector is used to attach the gun to the high-pressure hose.

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Design

ERGONOMICS MEET BRANDING


The design focuses on the ergonomic optimisation of the grip zones and combines them with self-confident, dynamic lines. The colours and “soft grip” elements underscore the product’s importance as a brand ambassador. The design is also geared towards the client’s manufacturing facilities and the large quantities to be produced.

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