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PROJECT
K3000 Follow Me Pressure Washer

CLIENT
Kärcher GmbH & Co. KG

YEAR
2014

DIMENSIONS
53 × 30 × 33 cm


AWARDS
Focus Design – Baden-Württemberg International Design Award (Gold) 2014

 

STRATEGY
NEW APPROACH FOR US NEEDS

The very compact high-pressure washer was developed for private users and sets itself apart from competitor models on the market with a highly unusual basic concept. The features of the K3000 are specifically geared towards the requirements of the US market, where long driveways and big patios are the norm.

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INNOVATION
PULL-ALONG CONVENIENCE

Equipped with four wheels, the pressure washer has an extensive reach and permits very flexible handling – the user simply pulls it along behind him like a vacuum cleaner without having to stop and reposition it. Its ground clearance and two steerable front wheels make it extremely agile, while the low centre of gravity prevents the machine tipping over.

DESIGN
SUV ATTRIBUTES FOR EMOTIONAL APPEAL

Its big wheels, flared wheel arches and chunky silhouette give the washer a robust off-road look. These attributes from the automotive sector create emotional appeal and exhibit a certain tongue-in-cheek wit. The new design concept gives the washer – and its user – special status within their respective communities. And with the organisation of the cleaning tanks and integrated on-board storage for the cable, hose and accessories, the pressure washer has new highlights to offer in terms of usability as well. The integrated accessory storage was an aspect we devoted a great deal of time and attention to during the development stage.

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