»We implement a third of our Home&Garden projects in collaboration with our long-standing external partners. In the case of Pearl Creative, we’re more than happy for them to explore new avenues. Surprises are welcome.«
Michael Meyer, Head of Industrial Design Retail Channels / Alfred Kärcher GmbH & Co.KG
INDUSTRIAL DESIGN FOR KÄRCHER SINCE 2001
BESTSELLERS FOR THE MARKET LEADER
We have conceived, designed, refined and perfected more than 150 projects for the global market leader in the pressure washer segment, including both consumer products and appliances for professional users, haben wir für den Weltmarktführer.Some of our developments represent totally new appliance typologies that have become genuine bestsellers – such as the WV 75 window-cleaning tool. We collaborate directly with the company’s in-house design management and internal designers, with the result that everyone involved communicates at the same level. This leads to very special, very productive situations and dovetailed processes that call on us to deliver fresh ideas and new impetus with every assignment.
FRESH IDEAS FOR ARCHETYPAL PRODUCTS
Most of our developments for the Consumer Products division are innovative but independent appliances that don’t fit into any of the classic categories. This strategy is exemplified by the WV 75 window cleaning tool and the four-wheeled, extremely manoeuvrable “Follow Me” pressure washer. Lateral thinking and the ability to come up with totally new approaches are the defining characteristics of our involvement. We deliver new impetus and translate it into marketable products with a design that communicates their innovative character immediately. We also strive to express Kärcher’s technological lead in a design language that blends in with private settings.
WE PUT OURSELVES IN THE PROFESSIONALS’ SHOES
Our work for Kärcher Professional is extremely broad-based – it ranges from compact high-pressure washers all the way to highly complex sweepers for municipal use. Our top priority is to establish a consistent product portfolio with a coherent corporate design that strengthens the Kärcher brand long-term. All the products we develop are centred on the user so as to ensure his needs are met right down to the last detail. That means optimising the products’ functionality, including aspects such as easy maintenance, robustness, durability and self-explanatory operating logic. This allows the appliances to be used more efficiently, resulting in greater added value.