STRATEGY
BIRTH OF A NEW SPECIES

This product stands for an entirely new category that did not exist in this form before and was initiated by Kärcher. Accordingly, the tool needs to communicate its innovative character, its function and the Kärcher brand at first glance and in archetypal fashion.

INNOVATION
ENGINEERING MEETS DESIGN

Both the usage scenario and the complex technology of the device are absolute innovations which, once again, underscore the manufacturer’s leading position in the cleaning equipment market.

DESIGN
A CLASSIC FOR EVERYDAY USE

The engineering of the complex inner workings, flow channels and components was directly coordinated with the design. The iconic result is self-explanatory, balances the weight ergonomically and integrates brand-specific features.

SUCESS
A BESTSELLER RIGHT FROM THE START

Initially intended for a niche audience, the window vac rapidly developed into the company’s most successful product of all – establishing the archetype of an entire product genre.