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PROJECT
EQ 3 Fully automatic coffee machine

CLIENT
SIEMENS

YEAR
2015

DIMENSIONS
378 × 247 × 420 mm, 1,4 l Wassertank

STRATEGY
ENTRY-LEVEL FULLY AUTOMATC COFFEE MACHINE

The EQ 3 is a compact fully automatic coffee machine from Siemens that combines simple and convenient usage with a new way of frothing milk. The high standard of quality is also evident in the use of key components from the high-end class – including the proven brewing unit, the ceramic grinder and the 15-bar pump system. The Siemens EQ 3 fully automatic coffee machine is primarily aimed at first-time buyers who attach importance to taste, small dimensions and the simple preparation of milk-based coffee beverages.

DESIGN
ELEGANT AND USER-CENTRED DESIGN

It’s not just the small dimensions and curved front of the Siemens EQ 3 that make it so surprising – its very understated yet elegant design language is just as eye-catching. Contrasting matt and gleaming finishes combined with details like the horizontal metal strip underscore the quality of the machine. Besides echoing interior design trends, this purism also means the appliance remains discreetly in the background and takes up minimal space on the countertop or table thanks to its small footprint. Instead, the design focuses attention on the machine’s smart, centrally positioned milk frothing concept and ease of use. The water tank and bean container are easy to check and refill, while the gently sloping user interface is positioned at the top. Together with the clear guidance it provides, this considerably improves the usability of the appliance.

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INNOVATION
NEW OPERATING CONCEPT

The concept behind the Siemens EQ 3 is designed for ease of use. Thanks to one-touch buttons, milk-based coffee beverages are dispensed directly. The cups do not need to be repositioned and the innovative combination of coffee spout and milk system makes the usual steam nozzle on the side superfluous. The milk system is easy to detach and can be hygienically cleaned in the dishwasher. Maintenance aspects have also been optimised, allowing the brewing unit to be conveniently removed from the front of the machine. All the control elements face the user on the slanted top of the appliance, the size of which has been reduced to the minimum.

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