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PROJECT
E21 Fully Automatic Coffee Machine

CLIENT
WMF

YEAR
2009

DIMENSIONS
510× 155 × 380 mm


STRATEGY
PROFESSIONAL TECHNOLOGY FOR THE HOME

Thanks to the premium technology of its fully automatic coffee machines, WMF has long been a successfully established brand among commercial users. Its machines for the fiercely competitive high end of the consumer segment are based on the same technology and perfection. The unusual design and sophisticated functionality of E21 clearly position WMF as a premium manufacturer that delivers the very highest standards of quality.

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INNOVATION
MINIMAL DEPTH THANKS TO CLEVER PACKAGING

One look is all it takes to realise that E21 establishes a new category of fully automatic coffee machines. All the technical components, including the two water heaters typical of the premium segment, are organised so compactly that they permit an extremely shallow overall depth. Thanks to this unusually slender construction, this is the first-ever machine that can be mounted on the wall or a freestanding base, or even built into a kitchen cabinet and surrounded by a front panel.

DESIGN
HOME ACCESSORY INSTEAD OF THE MACHINE AESTHETIC

The shape, proportions and materials of the iconic design identify the machine as a premium product in every respect. Objective but upmarket, the design language deliberately echoes the aesthetics of modern entertainment electronics – not least of all in order to visualise its technological edge. Our design gives the coffee maker a character of its own: it is no longer merely a machine, but an independent element of the interior. Because E21 doesn’t just look at home in open-plan kitchen areas: the flexible multi-talent fits in perfectly with modern living environments too.

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